Publisher

Type: object

ONBRDNG Schema for publisher

root date
Type: stringFormat: date

Reporting day. Format: YYYY-MM-DD

Must match regular expression: ^\d{4}-\d{2}-\d{2}$

root touchpoint
Type: string

The website or app name

root ad_unit_name
Type: string

Name of the ad product

root ad_unit_metadata
Type: string

Various metadata of the ad (size, type, position etc)

root ad_type
Type: string

Video, Display or other ad formats

root device_category
Type: string

Tablet | Desktop | Smartphone | Settopbox | Smarttv | etc

root bidder
Type: string

The technology or platform used for programmatic ad buying and bidding. Different demand-side platforms (DSPs) or ad exchanges.

root buyer_network
Type: string

Network or platform the ad was purchased.

root adverstiser
Type: string

The actual adverstiser.

root total_code_served_count
Type: integer

Number of times the Google Ad Manager ad server, AdSense, Ad Exchange, and third-party Mediation networks responded to a request for an ad. a code.

root unfilled_impressions
Type: integer

Ad opportunities that were not filled with ads.

root total_impressions
Type: integer

amount served ads

root total_clicks
Type: integer

number of clicks on the ad

root revenue
Type: integer

Revenue generated from ad impressions and clicks

root total_active_view_measurable_impressions
Type: integer

Total Active View measurable impressions indicate the number of ad impressions that were eligible for Active View measurement and were measurable (mostly 98%).

root total_active_view_viewable_impressions
Type: integer

the number of ad impressions that were not only measurable but also met the viewability criteria established by industry standards. (Mostly quite a bit lower as not all ad's are viewable)